Marketing specialist pay in Salt Lake City, UT
Marketing specialists in the Salt Lake City-Murray, UT metro area earn a typical $64,670 a year. The middle half earn $45,510 to $86,990, and the top 10% earn more than $119,550. About 8,250 people do this job there.
Source: BLS Occupational Employment and Wage Statistics, May 2025 (occupation: Market Research Analysts and Marketing Specialists, SOC 13-1161).
Pay range
| Bottom 10% earn less than | $41,000 |
| 25th percentile | $45,510 |
| Median (typical) | $64,670 |
| 75th percentile | $86,990 |
| Top 10% earn more than | $119,550 |
Typical pay here ranks No. 46 of 50 large metros for marketing specialists before taxes and prices.
After taxes and cost of living
At the typical $64,670, a single filer keeps about $51,200 a year after federal, Social Security, Medicare, and Utah state income tax. Prices in Salt Lake City are about the US average, so that take-home buys what $50,800 would in a typical US city. That ranks Salt Lake City No. 50 of 50 large metros for marketing specialists after cost of living.
Where marketing specialists’ pay goes furthest
- San Jose, CA$141,960 typical · worth $90k
- San Francisco, CA$123,250 typical · worth $76.4k
- Seattle, WA$102,170 typical · worth $72.6k
- Denver, CO$99,040 typical · worth $70.7k
All 50 metros for marketing specialists →
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Common questions
How much does a marketing specialist make in Salt Lake City, UT?
The typical (median) marketing specialist in the Salt Lake City-Murray, UT metro area earns $64,670 a year. The middle half earn between $45,510 and $86,990, and the top 10% earn more than $119,550. Source: BLS Occupational Employment and Wage Statistics, May 2025.
What is a good salary for a marketing specialist in Salt Lake City?
Anything above $64,670 pays more than half of marketing specialists in Salt Lake City. $86,990 or more puts you in the top quarter, and $119,550 in the top 10%. Experience and employer move where you should be in that range.
How much does a marketing specialist in Salt Lake City take home after taxes?
At the typical $64,670, a single filer keeps about $51,200 a year ($4,270 a month) after federal, Social Security, Medicare, Utah state income tax. With local prices about the US average, that buys what $50,800 would in a typical US city.
Where do marketing specialists get paid the most after cost of living?
Among the 50 largest US metros, typical marketing specialist pay goes furthest after taxes and prices in San Jose, CA, San Francisco, CA, Seattle, WA. Salt Lake City, UT ranks No. 50.
More: Marketing specialist pay in every large metro · Pay for other jobs in Salt Lake City, UT
Local prices: BEA regional price parities, 2024. Updated November 2026.