Marketing specialist pay in Buffalo, NY
Marketing specialists in the Buffalo-Cheektowaga, NY metro area earn a typical $75,990 a year. The middle half earn $58,640 to $101,210, and the top 10% earn more than $131,990. About 2,520 people do this job there.
Source: BLS Occupational Employment and Wage Statistics, May 2025 (occupation: Market Research Analysts and Marketing Specialists, SOC 13-1161).
Pay range
| Bottom 10% earn less than | $44,440 |
| 25th percentile | $58,640 |
| Median (typical) | $75,990 |
| 75th percentile | $101,210 |
| Top 10% earn more than | $131,990 |
Typical pay here ranks No. 27 of 50 large metros for marketing specialists before taxes and prices.
After taxes and cost of living
At the typical $75,990, a single filer keeps about $58,800 a year after federal, Social Security, Medicare, and New York state income tax. Prices in Buffalo are 4% below the US average, so that take-home buys what $61,400 would in a typical US city. That ranks Buffalo No. 18 of 50 large metros for marketing specialists after cost of living.
Where marketing specialists’ pay goes furthest
- San Jose, CA$141,960 typical · worth $90k
- San Francisco, CA$123,250 typical · worth $76.4k
- Seattle, WA$102,170 typical · worth $72.6k
- Denver, CO$99,040 typical · worth $70.7k
All 50 metros for marketing specialists →
Where does your salary land?
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Common questions
How much does a marketing specialist make in Buffalo, NY?
The typical (median) marketing specialist in the Buffalo-Cheektowaga, NY metro area earns $75,990 a year. The middle half earn between $58,640 and $101,210, and the top 10% earn more than $131,990. Source: BLS Occupational Employment and Wage Statistics, May 2025.
What is a good salary for a marketing specialist in Buffalo?
Anything above $75,990 pays more than half of marketing specialists in Buffalo. $101,210 or more puts you in the top quarter, and $131,990 in the top 10%. Experience and employer move where you should be in that range.
How much does a marketing specialist in Buffalo take home after taxes?
At the typical $75,990, a single filer keeps about $58,800 a year ($4,900 a month) after federal, Social Security, Medicare, New York state income tax. With local prices 4% below the US average, that buys what $61,400 would in a typical US city.
Where do marketing specialists get paid the most after cost of living?
Among the 50 largest US metros, typical marketing specialist pay goes furthest after taxes and prices in San Jose, CA, San Francisco, CA, Seattle, WA. Buffalo, NY ranks No. 18.
More: Marketing specialist pay in every large metro · Pay for other jobs in Buffalo, NY
Local prices: BEA regional price parities, 2024. Updated November 2026.