Marketing manager pay in San Francisco, CA

Marketing managers in the San Francisco-Oakland-Fremont, CA metro area earn a typical $220,480 a year. The middle half earn $174,750 to $309,110, and the top 10% earn more than $333,430. About 11,170 people do this job there.

Source: BLS Occupational Employment and Wage Statistics, May 2025 (occupation: Marketing Managers, SOC 11-2021).

Typical pay$220,480
Take-home$12,290/mo
Worth in a typical US city$127,600
After cost of livingNo. 3 of 49

Pay range

Bottom 10% earn less than$133,990
25th percentile$174,750
Median (typical)$220,480
75th percentile$309,110
Top 10% earn more than$333,430

Typical pay here ranks No. 2 of 49 large metros for marketing managers before taxes and prices.

After taxes and cost of living

At the typical $220,480, a single filer keeps about $147,500 a year after federal, Social Security, Medicare, and California state income tax. Prices in San Francisco are 16% above the US average, so that take-home buys what $127,600 would in a typical US city. That ranks San Francisco No. 3 of 49 large metros for marketing managers after cost of living.

Where marketing managers’ pay goes furthest

  1. San Jose, CA$231,370 typical · worth $139k
  2. Boston, MA$213,910 typical · worth $137k
  3. Austin, TX$164,920 typical · worth $126k
  4. Richmond, VA$174,130 typical · worth $124k

All 49 metros for marketing managers →

Where does your salary land?

Add your salary and experience to see your percentile among marketing managers in San Francisco. Free and private. (Different city? Use the main checker.) 3 employers here filed pay above the typical rate in government filings; your check shows how many pay more than you.

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Common questions

How much does a marketing manager make in San Francisco, CA?

The typical (median) marketing manager in the San Francisco-Oakland-Fremont, CA metro area earns $220,480 a year. The middle half earn between $174,750 and $309,110, and the top 10% earn more than $333,430. Source: BLS Occupational Employment and Wage Statistics, May 2025.

What is a good salary for a marketing manager in San Francisco?

Anything above $220,480 pays more than half of marketing managers in San Francisco. $309,110 or more puts you in the top quarter, and $333,430 in the top 10%. Experience and employer move where you should be in that range.

How much does a marketing manager in San Francisco take home after taxes?

At the typical $220,480, a single filer keeps about $147,500 a year ($12,290 a month) after federal, Social Security, Medicare, California state income tax. With local prices 16% above the US average, that buys what $127,600 would in a typical US city.

Where do marketing managers get paid the most after cost of living?

Among the 49 largest US metros, typical marketing manager pay goes furthest after taxes and prices in San Jose, CA, Boston, MA, Austin, TX. San Francisco, CA ranks No. 3.

More: Marketing manager pay in every large metro · Pay for other jobs in San Francisco, CA

Local prices: BEA regional price parities, 2024. Updated November 2026.